Domino’s Marketing Fail

Tweet

If you haven’t heard, Domino’s came out with a new pizza recipe. There’s now supposed to be more herbs in the sauce, some kind of oil rubbed on the crust, and other pizza recipe modifications. Personally, I liked Domino’s pizza just fine. I have been a fan of their thin crust for a long time.

To go along with the new pizza recipe, Domino’s has an “Oh Yes We Did” ad campaign going on at http://www.pizzaturnaround.com/.

Someone at Domino’s thought it would be a good idea to post live twitter comments on the site. Many of these comments speak negatively about the new recipe or just plain make no sense. One popular comment seems to be, “Domino’s is made out of people”.

Add this new failed campaign (well, the fail is going viral, kind of like New Coke, so maybe it’s not a fail) to the videos of the trashy workers sneezing in and dropping Domino’s pizza, and you have a bad 2009 for Domino’s. The video links are below.